Marketing and business growth consulting
Planning to enter a new market, launch a new product, or looking for expert guidance on marketing, business growth, positioning, or your company's digital presence? We begin with a short introductory call to understand your goals and define the topics that matter most to you. Based on your needs, we provide guidance through an online consultation or a structured written review. Our goal is to help you clarify your priorities, structure your questions, and identify the next steps for sustainable business growth
WoBorders is a private consulting company. We provide consulting on marketing, business growth, market expansion, and competitive positioning. We are not a government agency or an official institution
4
Global regions of practical experience: Ukraine, Europe, North America, and the Middle East
20+
Years of combined experience across our team in international marketing, reputation management, and digital business development
9+
Key industries across B2B and B2C – from technology, IT, SaaS, and EdTech to FMCG, retail, HoReCa, and international manufacturing
Why choose WoBorders marketing consulting
A marketing consultation with WoBorders lets you discuss specific marketing and business growth challenges with a team that spans communications, market entry, business development, and international expansion. We take your company, product, and market context into account to ensure our recommendations are relevant to your specific situation
Marketing in a business context
We look at marketing as part of your overall business strategy, taking into account your product, business model, target market, audience, and current stage of growth
Experience across industries
We work with companies in FMCG, IT, e-commerce, professional services, manufacturing, and other international sectors. We understand that marketing approaches can vary significantly depending on the industry, business model, target market, and customer profile
Focused, practical guidance
Before the consultation, we agree on the topics to ensure the session is focused on the questions that matter most to you and your team
Practical outcomes
After the consultation, you will receive clear answers to your agreed questions, practical recommendations, and a structured understanding of your priorities and next steps
When marketing and business growth consulting is right for you
Our consultation is designed for businesses that have specific marketing questions: how to attract customers, position a product, build an effective communication strategy, or decide where to focus next—but need expert guidance to define the right priorities.
We work with business owners, marketing teams, startups, manufacturers, IT companies, e-commerce businesses, and brands expanding into international markets.
Planning to enter a new international market
Launching a new product or business direction
Your marketing isn't delivering results
Defining your next step
What can we discuss during the consultation?
Each consultation is tailored to your specific business needs. Before the meeting, we agree on the topics in advance to make the most of our time together. Below are some of the areas our clients most frequently seek advice on.
Marketing and international market expansion
We help you assess your product's potential for a new market and develop a marketing strategy before the official launch. The consultation helps identify key challenges early and address them before investing in promotion.
– product readiness and adaptation for the target market;
– positioning and competitive advantages;
– customer acquisition and marketing channels;
– product, website, and communication localization;
– potential risks to consider before launching marketing campaigns.
Planning to enter a new market? We'll help you assess the opportunities, set clear priorities, and build a practical roadmap for market entry.
Product and brand positioning
Positioning is the foundation of effective marketing. We'll help you move beyond having "a good product" and define a clear value proposition that explains why customers should choose your business.
– the customer need or problem your product solves;
– what truly differentiates you from your competitors;
– whether your messaging resonates with your target audience;
– how to communicate your value proposition clearly and convincingly.
Finding it difficult to explain why customers should choose you? We'll help you see your business through your customers' eyes, identify your strengths, and build a clear, compelling market position.
Marketing performance analysis and growth opportunities
Analyze situations where your marketing isn't delivering the expected results or when you need to determine the right next step for growth.
– whether your marketing is attracting qualified customers, not just traffic;
– whether you've chosen the right marketing channels;
– what may be limiting your business growth;
– what to address before scaling your marketing efforts.
Not sure what's preventing your marketing from delivering better results? We'll help you identify the weak points and define clear priorities and next steps during the consultation.
SEO, AI Visibility, and digital presence
Review your website, content, and your company's overall digital presence to identify opportunities for stronger online visibility and business growth.
– whether your website effectively supports sales and lead generation;
– how your company is perceived by potential clients;
– what influences your visibility in Google Search and AI-powered systems;
– which improvements are likely to have the greatest impact.
Not sure how effectively your business is represented online?
We'll help you identify weak points and prioritize the changes that matter most. If needed, we can also discuss SEO, content strategy, website structure, AI Visibility, Google Search, and other factors that influence your company's online visibility.
Business growth and scaling priorities
If you're considering multiple growth opportunities, we'll help you determine where to focus first and establish the right priorities.
– how to define your business priorities;
– what initiatives should be launched first;
– whether your business is ready to scale;
– when it makes sense to involve external specialists or an agency.
Not sure which direction to take next? We'll help you prioritize your opportunities and create a clear roadmap for your next steps.
Which consultation format is right for you?
After a brief introductory call, we'll help you choose the consultation format that best fits your needs. In most cases, this will be either a live consultation focused on specific questions or a structured written consultation for situations that require more in-depth analysis.
Live consultation
Written consultation and analysis
Pricing for business growth consulting
Pricing depends on the consultation format and the scope of your request. Live consultations are billed hourly, while written consultations with analysis are priced individually following a brief introductory call.
Live business consulting
An efficient format for discussing specific business challenges, validating ideas, analyzing your situation, and receiving practical, actionable recommendations.
Best fit, if:
– get expert answers to pre-agreed questions;
– discuss a specific marketing or business case;
– receive an independent professional opinion;
– define clear next steps.
✓ Introductory consultation included in the price.
✓ Meeting recording and transcript available upon request.
Written consultation and analysis
Ideal for requests that require additional research, a focused audit, or a detailed written assessment.
We agree on the scope of work and the key questions in advance, then prepare a structured document with conclusions, comments, and practical recommendations tailored to your request.
Depending on your needs, the consultation may include an analysis of your website, positioning, digital presence, content, or specific marketing activities.
✓ Minimum engagement: 4 hours.
✓ Introductory consultation included in the price.
Discuss your project
Describe your situation and the questions you'd like to discuss. During a brief introductory call, we'll clarify your request, recommend the most suitable consultation format, and outline the next steps
Your consultant
Anastasiia Hnatyshyna
co-Founder, marketing and business growth consultant
Describe your request
Frequently asked questions
Can you help me choose the right consultation format?
Yes. Every project begins with a brief introductory call, during which we clarify your request, discuss your objectives, and recommend the consultation format that best suits your needs. Depending on the complexity of the topic, this may be a live consultation or a written consultation with analysis.
Do I need to prepare for the consultation?
A brief preparation is helpful. Before the meeting, we'll agree on the topics to discuss, and if necessary, you can share supporting materials, links, or documents in advance. This helps us make the consultation as focused and productive as possible.
Can I discuss multiple topics during a single consultation?
Yes, provided the topics are related and fit within the agreed consultation time. If your request covers several complex areas, we may recommend extending the session or preparing a written consultation.
Can you review my website or marketing materials before the consultation?
Yes. If your questions relate to your website, positioning, content, or marketing activities, you can send the relevant materials beforehand. We'll review them in advance to make the consultation more practical and effective.
Do I need to order ongoing support after the consultation?
No. The consultation is a standalone service, and there is no obligation to continue working with us. If you need further assistance afterward, we'll be happy to discuss possible next steps.
Do you sign NDAs?
Yes. If your project involves confidential business information, we can sign a Non-Disclosure Agreement (NDA) before the consultation.
Can the consultation be conducted in English?
Yes. We provide consultations in both Ukrainian and English.
Do you work with international companies?
Yes. We work with entrepreneurs, startups, and established businesses operating internationally or planning to expand into new markets. Our experience includes companies across Europe, North America, the Middle East, and other international markets.
What is not included in the consultation?
The consultation focuses on strategic recommendations and expert guidance.
It does not include:
– setting up or managing advertising campaigns;
– website development;
– content writing;
– graphic or design work;
– comprehensive marketing execution or ongoing marketing management.
If you require these services, we can recommend trusted partners or discuss separate implementation options where available.
Additional services for business owners
