The latest WalletHub’s 2025 study reveals the hardest U.S. states to start a business. Learn where entrepreneurs face the biggest challenges and how to adapt.
We’ve gathered everything that matters in one guide: jurisdictions, taxes, payment systems, and the most common mistakes entrepreneurs face when entering new markets.
Starting a business in the United States often begins with optimism, and then meets the reality of state lines. What looks like one market is actually fifty different economies, each with its own tax rules, labor costs, and business laws. Those differences can quietly decide which startups survive and which struggle.
According to data from the U.S. Bureau of Labor Statistics, approximately 34.7% of private-sector business establishments born in March 2013 were still in operation a decade later, in March 2023 (Bureau of Labor Statistics). This indicates that nearly two-thirds of new businesses failed within the first ten years. Factors contributing to business closures include local conditions such as rent, hiring costs, and taxes, which can make daily operations more challenging than anticipated.
Running a company in a high-cost state such as New Jersey is not the same as launching one in Florida or Texas. Lower costs may look appealing, but they often come with limited investor access or smaller talent pools. The smart move is to weigh these trade-offs early, before registration, not after.
Worst states to do business in the U.S.
Comparing WalletHub and CNBC 2025 rankings
WalletHub’s latest report identifies ten U.S. states where entrepreneurs face the most difficult conditions to launch or sustain a business. CNBC evaluates workforce strength and infrastructure, with some overlap.
Differences reveal how methodology shapes perception: CNBC penalizes cost and infrastructure inefficiencies, while WalletHub emphasizes startup-friendly conditions.
Comparative overview of WalletHub’s worst states and CNBC rankings
State | WalletHub rank (Startup Climate) | CNBC rank (Business Climate) | Appears in both rankings | Primary challenges |
West Virginia | 41 | 45 | Yes | Weak workforce, limited diversification |
Hawaii | 42 | 38 | Yes | High living and business costs |
North Dakota | 43 | 29 | No | Small market size, limited innovation |
Iowa | 44 | 31 | No | Low startup activity, slow growth |
Louisiana | 45 | 48 | Yes | Poor infrastructure, low education, high crime |
Alaska | 46 | 50 | Yes | Oil dependence, isolation, and low population density |
Mississippi | 47 | 47 | Yes | Persistent poverty, low education, and limited capital access |
Nebraska | 48 | 33 | No | Low entrepreneurial dynamism |
South Dakota | 49 | 27 | No | Small population, limited access to funding |
Wyoming | 50 | 35 | No | Overreliance on energy sector |
Interpretation
West Virginia, Hawaii, Louisiana, Alaska, and Mississippi consistently appear on both lists, reflecting systemic barriers to economic diversification, workforce readiness, and affordable operations.
Understanding WalletHub’s rankings: why some states are the hardest places to do business
WalletHub’s recent study uses a quantitative framework to measure these conditions across 50 U.S. states. It groups 28 indicators into three main categories that explain why some states fall behind.
WalletHub measures 28 indicators grouped into three categories:
- Business Environment (50%) – startup survival rates, growth trends, industry diversity, and innovation activity;
- Access to Resources (25%) – financing, skilled workforce, technology, R&D spending;
- Business Costs (25%) – taxes, energy prices, labor, and office expenses.
WalletHub’s 2025 worst states to start a business
Місце | State | Total Score | Business Environment | Access to Resources | Business Costs |
41 | West Virginia | 40.43 | 48 / 50 | 50 / 50 | 13 / 50 |
42 | Hawaii | 39.91 | 42 / 50 | 42 / 50 | 33 / 50 |
43 | North Dakota | 39.29 | 44 / 50 | 33 / 50 | 38 / 50 |
44 | Iowa | 39.20 | 19 / 50 | 49 / 50 | 42 / 50 |
45 | Louisiana | 39.02 | 38 / 50 | 45 / 50 | 36 / 50 |
46 | Alaska | 38.93 | 28 / 50 | 17 / 50 | 47 / 50 |
47 | Mississippi | 38.37 | 17 / 50 | 48 / 50 | 45 / 50 |
48 | Nebraska | 37.36 | 43 / 50 | 8 / 50 | 50 / 50 |
49 | South Dakota | 34.63 | 49 / 50 | 13 / 50 | 46 / 50 |
50 | Wyoming | 33.51 | 50 / 50 | 40 / 50 | 40 / 50 |
Reader’s Note: A lower overall score in this ranking indicates worse general conditions for starting a business. The positions in each column show where the state “falls behind” — in business climate, resource availability, or operating costs.
Why foreign founders still pick the state of Wyoming (even if Wyoming ranks last)?
Wyoming sits at the bottom of WalletHub’s startup-friendliness list because the local market is small, the economy is narrow, and access to capital is limited. Yet founders still choose Wyoming when they need a lean, low-maintenance legal wrapper for an online or holding structure. The appeal is straightforward: no state corporate income tax or personal income tax, modest annual fees, simple filings. Strong LLC in Wyoming asset-protection features (charging-order protection), and above-average owner privacy compared with many other states. For remote-first teams running e-commerce, content, or SaaS, those fundamentals can keep overhead predictable while the business sells nationally.
Venture investors usually prefer the Delaware C-Corp playbook, so Wyoming is rarely the vehicle for priced rounds. State-level perks don’t override federal tax rules, banking/KYC, or sales-tax obligations created by economic nexus in other states where you actually sell. The right way to think about it: use Wyoming when you want a low-cost operating or holding entity with privacy and strong liability protection; use Delaware when you’re optimizing for venture funding and standard governance.
Before incorporating, factor in non-resident tax nuances (ECI/FDAP, potential withholding) and your real go-to-market. Let the target market, fundraising plan, and operating model drive the choice of state and entity—not generic “low-tax” labels. If you’re planning a U.S. launch, explore our end-to-end support for incorporation, banking, and compliance: U.S. company registration.
Choosing Wyoming does not isolate you from the broader U.S. advantages. You can still access the world’s largest, high-spending market under one legal system, plug into standard payment rails in USD (card processors, ACH, wires), and integrate with thousands of marketplaces and SaaS tools. Courts are mature, contracts are enforceable, and IP protection is robust at the federal level. “U.S.-based” on vendor forms and enterprise procurement still carries credibility, even if your entity is a Wyoming LLC.
State-specific challenges and recommendations for entrepreneurs
Starting a business in the worst-ranked states presents unique obstacles. Entrepreneurs need to understand the local business environment, access to resources, and operational costs before investing time and money. WalletHub’s 2025 study identifies the most challenging states based on these factors, offering insight into where businesses may struggle the most.
Operating in such jurisdictions requires a strategic approach: test hypotheses step by step, build partnerships, and leverage local support programs to maximize effectiveness.
- West Virginia. Weak economy, limited capital, small talent pool. Best for lean startups in healthcare or education tech. Partner with local programs for funding and training.
- Hawaii. High costs and shipping issues. Focus on online or tourism-related products. Join accelerators like Blue Startups.
- North Dakota. Small market, heavily dependent on agriculture and energy. Target niche or B2B sectors and seek state grants.
- Iowa. Limited startup ecosystem. Pursue sustainable agriculture or tech services. Work with universities for resources.
- Louisiana. Complex regulations, high taxes, and storm risks. Favor digital services and resilience planning.
- Alaska. Isolated, limited funding, small workforce. Remote-first models or local problem-solvers work best.
- Mississippi. High poverty, weak workforce. Cost-effective online or small-scale manufacturing ventures thrive.
- Nebraska. Small market, limited resources. Focus on agri-tech or logistics with incubator support.
- South Dakota. Low costs but scarce talent and capital. Target niche: remote-friendly services.
- Wyoming. Sparse market and infrastructure. Lean, digital, or tourism ventures are best suited for state support.
Starting a business in the lowest-ranked states of 2025 presents real challenges, but careful planning can make a difference. Entrepreneurs should consider each state’s unique combination of economic conditions, workforce quality, and operational costs before committing. By aligning business models with regional strengths and resources, startups can transform challenges into practical opportunities. Strategic preparation, careful resource management, and informed decision-making are key to surviving and growing in these markets.
Need a personalized U.S. business launch plan and help choosing the right state? Our team is ready to assist you with company formation in the USAtaxation, and accounting. Please submit your request through the form on our website or send us a direct message.
Frequently asked questions about Doing Business in the lowest-ranked States of the U.S.
These states often struggle with structural economic challenges such as weak job growth, low innovation output, and limited access to capital. In addition, factors like underdeveloped infrastructure and declining population growth reduce business confidence and long-term investment appeal.
Yes, but success depends on niche strategies. Businesses that adapt to local market realities, such as focusing on resource-based industries in Alaska or logistics in Mississippi, can still perform well. However, such success requires targeted planning and reliance on local.
Build low-cost, digital, lean operations to keep budgets under control. Apply for federal and state grants, validate your business model with small tests before scaling, and actively network via local chambers of commerce, incubators, and universities. Focus on niches that align with your region’s strengths.
If you plan venture funding or team stock options, the default remains a Delaware C-Corp (investor-friendly and M&A ready). If you need a low-cost, low-maintenance structure without active financing rounds, a Wyoming LLC fits thanks to modest annual costs, privacy, and asset protection. Base the choice on your growth model—not just on state taxes.
Entrepreneurs should run lean and digital operations to reduce costs, apply for federal and state grants, test business models before scaling, and actively network through local chambers, incubators, or universities. Focusing on niche markets aligned with regional strengths increases chances of success.


